OUR ETHOS

BEGINNINGS

BORN IN 2010 IN SYDNEY AUSTRALIA, NUDE LUCY WAS ESTABLISHED TO PROVIDE A PREMIUM EVERYDAY WARDROBE INSPIRED BY AN INHERENTALLY AUSTRALIAN RELAXED WAY OF LIFE.

OVER A DECADE LATER WE HAVE SUCCESFULLY GROUNDED OURSELVES AS A TRUSTWORTHY AND TIMELESS DESTINATION FOR CASUAL WEAR MADE BY WOMEN, FOR WOMEN.

MADE TO LAST

OUR CLOTHES ARE DESIGNED TO WEAR FOR YEARS & DECADES TO COME.

OUR ETHOS REVOLVES AROUND TIMELESS, MINIMAL DESIGN MARRIED WITH PREMIUM QUALITY. THIS RESULTS IN PIECES THAT SURPASS TRENDS & SEASONS AND RATHER BECOME FOUNDATIONAL WARDROBE STAPLES THAT CAN BE ENJOYED TIME & TIME AGAIN.

FOR ONE & ALL

OUR CLOTHES DO NOT DISCRIMINATE.

OUR DESIGN PROCESS IS GROUNDED IN SIMPLICITY. EACH PIECE IS A BLANK CANVAS THAT WORKS FOR IT’S WEARER. BY MARRYING THIS WITH AN ATTAINABLE PRICEPOINT, WE PRIDE OURSELVES ON BEING AN INCLUSIVE BRAND THAT IS ACCESSIBLE TO ALL WOMEN, REGARDLESS OF AGE, CLASS OR SOCIO ECONOMIC BACKGROUND.

MAKING A DIFFERENCE

AS A BRAND, WE ARE PASSIONATE ABOUT OUR PLANET AND ENDEAVOR TO WORK TOWARDS ENVIRONMENTALLY FRIENDLY PRACTICES ACROSS ALL FACETS OF THE BUSINESS.

WHILST WE HAVE A LONG WAY TO GO, OUR JOURNEY HAS BEGUN TOWARDS MORE CONCIOUS CHOICES THAT AID PROSPERITY FOR THE PLANET AND IT’S PEOPLE.

LEARN MORE ABOUT OUR IMPACT HERE.

OUR PROMISE

WE are dedicated TO CULTIVATing AUTHENTIC, PRACTICAL AND TIMELESS PIECES THAT ARE ACCESSIBLE TO ALL WOMEN.

WE ARE COMMITTED TO OUR JOURNEY TOWARDS SUSTAINABILITY AND WILL CONTINUE TO MAKE CHANGES WITHIN OUR BUSINESS IN ORDER TO PROTECT OUR PLANET.

WE ACKNOWLEDGE OUR RESPONSIBILITY TO ALL PEOPLE THAT ARE ASSOCIATED WITH OUR BRAND, makers, team members & customers.

we endeavor to provide an environment that is empowering and facilitates prosperity for all.