Privacy Policy

Our Commitment To Privacy

In this policy, “We”, “Us”, “Our”, “NudeLucy” or “” means Accent Lifestyle Pty Ltd trading as Accent Lifestyle Trend Imports (ABN 79636815284) its related bodies corporate (defined in the Corporations Act 2001). This Policy applies to Trend Imports, including wholly owned subsidiaries of Trend Imports as well as the practices of the agents and contractors engaged by us.

This Policy outlines how we manage your Personal Information and applies to your use of any Trend Imports-owned website and your dealings with us as a customer or subscriber (collectively, our “Services”). Your information is collected, used and disclosed in accordance with the Privacy Act 1988 (Commonwealth) (“Privacy Act”).

By accessing or using our Services, you represent to us that you have read and consent to our collection, use and storage of your Personal Information and Sensitive Information as described in this Policy. Please note that this Policy is to be read in conjunction with our Terms of Use.

Types of Personal Information we Collect

The types of information we collect will vary depending on your dealings with us, and the products, services and benefits we provide to you through our Services.


We lawfully collect Personal Information, as defined in the Privacy Act, when you register, use, subscribe to, purchase from or take part in any of our Services.

We collect information via use of our Services and automatically collected events based on interactions with applications and websites, as well as through any other means used to contact us (such as email or phone). The kinds of Personal Information we collect may include device and application details, your interests (where available), contact and enquiry information such as your name, address, email address, phone number, mobile number, date of birth, age, gender, password, and where applicable, your billing information, transaction details and credit card information.


Information is also generated whenever your device and/or its software is used to access our Services, including your IP address, browser type, internet service provider, platform type, the specific page you are on, the website from which you came and the website to which you are going when you leave our website, date and time stamp and cookies that may uniquely identify your browser. We collect such information for statistical and maintenance purposes so that we can evaluate and improve our website performance, and Services to you.

Please note that some of the information we collect, for example an IP address, can sometimes be used to approximate a device's location.


Some parts of our website use "cookies". A cookie is a small text file that is placed on your computer's hard-drive by a web page server. Cookies store information about your use of our website, and enable us to identify new or previous visitors, and provide additional benefits to you, such as retaining products that were added to the cart last time you visited. Most web browsers are set to accept cookies, but this function can be disabled if you wish, however please be aware that if you choose to do this, some functionality of our website will not be available to you.

Why we collect Personal Information

We collect your Personal Information as outlined in this Policy for the purposes described below:

  • a) For provision of the Services, including the general provision of the functions and features that are part of the Services;
  • b) For fulfilment of orders or purchases that you make from us or our website and associated uses;
  • c) To offer or provide you with loyalty benefits, discounts or other such activities that may be operated by us or third parties;
  • d) For administration and operational purposes, including accounting, risk management, record keeping, banking, archiving, systems development and testing, and staff training;
  • e) For communication with you and to provide messaging and/or communications to you in association with the functions and features of the Services;
  • f) For communicating to you any announcements and updates, updated terms, conditions and policies, security alerts, technical notices, purchase confirmation, invoices, support and administrative messages;
  • g) For security purposes, including to protect the Services and our property from abuse, fraud, malicious, unauthorised access or potentially illegal activities, and to protect our rights, safety and property;
  • h) For sending marketing communications to you, including notifying you of promotional or advertising offers, contests and rewards, upcoming events and other news about products and services offered by us and our selected partners that may be relevant to your interests and use of our Services;
  • i) To assist in identifying and improving upon methods to better provide our Services in a more effective and relevant manner to you and other customers; and
  • j) For the performance of other functions as may be otherwise be described at the time of collection or as consented to in relation to our Services.

Information collected for analytical or re-targeting purposes is recorded in a way that does not identify the user, or reveal the Personal Information of any particular user. We use this information to evaluate demand for products and services. We may also use anonymous data to help advertisers deliver better-targeted advertising.

How we Collect Personal Information

We collect Personal Information from you through your use of our Services, such as when you create an online account, subscribe to our e-newsletter, transact with us, or partake in a service, in the course of providing you that service, or when you have other dealings with us.

We may collect and update Personal Information over the phone, over the Internet, when you write to us, or if you participate in our marketing campaigns, competitions and promotions.

Storage and Protection of Personal Information

We store Personal Information in a combination of secure computer facilities and paper-based files and other records. In so doing, we have taken reasonable steps to protect your Personal Information from misuse, loss and unauthorised access, modification or disclosure in accordance with this Policy. The Personal Information we collect from you is stored electronically in password-protected servers located in the United States of America, Australia and other countries.

We use a RapidSSL CA SSL certificate from GEO Trust Inc. for extra security. This is a high-grade RSA2048bit Encryption key (supporting Camellia-256, AES-256 cipher) that ensures your payment and personal info remains secure during your payment. Some information may also be stored in physical form where necessary. Your details may be securely stored by Shopify (our payment partner), which is PCI DSS compliant.

Please note however, that no method of electronic transmission or storage is 100% secure and we, cannot guarantee the absolute security of your Personal Information. All Personal Information disclosed to us is at your own risk and we are not liable for any unauthorised access to your Personal Information.

Access to files containing your Personal Information is granted to our employees and contractors, and is also granted to our third party service providers such as our website host.

We reserve the right to maintain and store any information or data where, we reasonably believe, in our sole discretion, that such action is required to comply with any legal or regulatory obligations, to prevent criminal or other unlawful activity whether immediate or in the future, or where we have a legitimate business reason to do so, including collection of amounts owed, resolving disputes, enforcing our Terms of Use or for record keeping integrity.

If your Personal Information is determined to no longer be needed for the purposes outlined in this Policy, reasonable steps will be taken to destroy or permanently de-identify that information except where required by law or a court or tribunal to retain the information.

How we use Personal Information

Disclosure of your Personal Information will occur in accordance with the purpose for which it was collected or as outlined in this Policy. Accordingly, your Personal Information may be disclosed as outlined below.


Your Personal Information may be accessed by us, including our directors, employees, officers and contractors. You consent to us providing your Personal Information to our Related Bodies Corporate (as defined in the Corporations Act 2001 (Cth)).


Your Personal Information may be disclosed by us to any party to whom we are required by law to provide your Personal Information and to any party to whom disclosure is permitted under the Australian Privacy Principles.


By accessing or using our Services, you consent to us using or disclosing Personal Information (other than Sensitive Information) to keep you informed about our products and services and other products and services that we consider may be of interest to you. For this purpose, disclosure may be made to our third party service providers. We may communicate with you via email, social media, SMS, mailchimp, newsletters, telephone or regular mail. If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.

You can opt-out of direct marketing communication activities undertaken by us at any time by clicking the “unsubscribe” or “opt-out” link on email communications from us, or by contacting us at Note that you cannot opt-out of non-promotional messages necessary for the provision of Services to you, such as our replies to contact requests.


We may share your Personal Information with third parties if it is reasonably related to the provision of our Services.

The third parties that we may share your Personal Information with include consultants and other service providers to us that perform services on our behalf. Such services we procure may include identifying and disseminating advertisements, enforcement of our terms and conditions, providing fraud detection and prevention services, processing payments or providing analytics services.

We may also share your Personal Information with our third party business partners who offer goods or services to you jointly with us (for example, loyalty benefits, discounts, special pricing offers, contests or promotions).

We may also share your Personal Information with third parties with your consent in a separate agreement, in connection with any company transaction (such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business by another company or third party) or in the event of bankruptcy, dissolution, divestiture or any related or similar proceedings.

Note that we reserve the right to share your Personal Information with other third parties where, in our sole discretion, it is required to:

  • a) investigate and defend ourselves against any third party claims or allegations
  • b) protect against harm to the rights, property or safety of Trend Imports or the public as required or permitted by law; and
  • c) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.

Third Party Websites

Our Services may, from time to time, contain links to and from websites which are owned or operated by other parties. Our links to third parties do not constitute sponsorship, approval, endorsement of the content, policies, practices or services offered by those parties unless expressly stated by us in writing.

These websites are governed by their own privacy policies and we recommend that you make your own enquiries as to their privacy policies. We are not responsible and do not accept any liability for any information on, or the privacy practices of, any third party websites.

Access to Personal Information

We take reasonable steps to make sure that the Personal Information we collect, use or disclose is accurate, complete and up-to-date. If your personal details change, such as your address or phone number, please contact us to update your details.

At any time, you may request access to Personal Information we hold about you. Following a request, we will provide you with a copy of any Personal Information which we hold about you in accordance with our obligations under the Privacy Act. We may refuse to provide access if the law allows us to do so, in which case we will provide reasons for our decision as required by law.

You may also submit a written complaint about how we handle your Personal Information to our Privacy Officer. We will promptly acknowledge and investigate any complaint about the way we manage Personal Information. If you are not satisfied with our handling of your complaint or we have not replied to you within a reasonable period of time, then you are entitled to make a complaint to the Office of the Australian Information Commissioner.

Please note that if you opt out of receiving certain communications, this will only affect future communications from us and will not affect any communications that have already occurred or any information already stored about you.


We reserve the right to amend this Policy from time to time as we see fit. While we endeavour to notify you as soon as reasonably possible of any changes to our Policies by email or by a notice on our website or mobile app, it is your responsibility to keep up to date with any changes or amendments by checking this page prior to using our Services. This page contains our most accurate and up to date version of our Privacy Policy.

Contacting us

If you have any questions about this privacy statement, if you wish to update information we hold about you or if you wish to make a complaint, please write to:

The Privacy Officer

Level 21, 59 Goulburn Street, Haymarket NSW 2000


This Policy does not replace or limit the requirements of the Privacy Act. For more information about privacy issues in Australia and protecting your privacy, visit the Australian Federal Privacy Commissioner's website;